ZoomInfo Pricing in 2026: What B2B Data Really Costs

ZoomInfo is the 800-pound gorilla of B2B contact data. Over 100 million business profiles, direct dials, verified emails, technographic data, and intent signals. It's also one of the most expensive tools in any sales stack. Here's what you're actually looking at in 2026.

ZoomInfo's Pricing Model

ZoomInfo uses a credit-based system layered on top of per-seat licensing. You pay for access (seats) and usage (credits). Both scale with volume.

Plans

SalesOS Professional:

• $150-200/user/month (annual contract)
• 1,000-2,000 credits per user per month
• Contact and company search
• Basic intent signals
• CRM integration
• Chrome extension

SalesOS Advanced:

• $200-280/user/month
• 3,000-5,000 credits per user per month
• Everything in Professional
• Advanced intent data
• Website visitor tracking
• Conversation intelligence (Chorus)
• Custom workflows

SalesOS Elite:

• $280-400+/user/month
• 5,000-10,000 credits per user per month
• Everything in Advanced
• Real-time intent signals
• Advanced data enrichment
• Custom data solutions

The Credit System

This is where ZoomInfo gets expensive fast. Every contact reveal, data export, or enrichment call consumes credits. Teams that do heavy prospecting burn through credits quickly and either:

1. Buy additional credit packs ($5,000-20,000 per pack)
2. Upgrade to a higher tier
3. Ration credits across the team, defeating the purpose

What uses credits:

• Revealing a contact's email or phone: 1 credit
• Exporting to CRM: 1 credit per record
• Enrichment API calls: 1-3 credits per call
• Bulk list exports: 1 credit per contact

A rep doing 100 new prospect lookups per week burns 400+ credits monthly just on contact reveals. Add CRM exports and enrichment, and 1,000 credits per month evaporates quickly.

Minimum Contract Values

ZoomInfo has minimum annual contract values that surprise many teams:

• Minimum contract: $15,000-25,000/year (even for small teams)
• Typical mid-market contract: $40,000-80,000/year
• Enterprise contracts: $100,000-500,000+/year

There's no monthly plan. No free tier with real functionality. And if you try to cancel, prepare for an aggressive retention process — ZoomInfo contracts are notoriously difficult to exit.

Hidden Costs

Data quality maintenance: ZoomInfo's data is good but not perfect. Expect 10-15% bounce rates on emails and 20-30% wrong number rates on direct dials. You'll need supplementary data sources for accuracy-critical outreach.

CRM pollution: Bulk importing ZoomInfo data into your CRM creates thousands of unqualified records. Cleaning up CRM data post-ZoomInfo implementation costs time and often money (data cleansing tools, admin hours).

Renewal increases: ZoomInfo renewals typically come with 10-20% price increases. Multi-year contracts with fixed pricing are possible but require negotiation leverage.

Who Needs ZoomInfo vs. Who Thinks They Do

Actually needs ZoomInfo: High-volume outbound teams (50+ SDRs) doing cold prospecting at scale. Dedicated sales ops managing large data enrichment pipelines. Companies where contact discovery is the primary bottleneck.

Probably doesn't need ZoomInfo: Teams under 20 reps. Companies doing primarily inbound sales. Organizations that need intelligence more than data — knowing who to call is different from knowing what to say when they pick up.

Alternatives by Need

For contact data at lower cost: Apollo.io ($49-99/user/month with unlimited credits), Lusha ($36-59/user/month), or Cognism (competitive with ZoomInfo on EU data).

For intelligence, not just data: Pingd provides AI-powered sales intelligence — deal scoring, prospect research, and next-step recommendations. Different problem than contact discovery, but often what teams actually need.

For intent data specifically: Bombora and G2 Buyer Intent offer intent signals without ZoomInfo's full data platform cost. 6sense provides account-level intent in an ABM-focused platform.

For a detailed comparison, read our Pingd vs ZoomInfo analysis. For the landscape view, check our best sales intelligence platforms guide.