Outreach Pricing in 2026: What Sales Engagement Actually Costs

Outreach has been the dominant sales engagement platform since 2014. Sequences, A/B testing, analytics, and now AI features — all wrapped in a per-seat pricing model that has gotten significantly more expensive as the platform has expanded. Here's what you'll pay in 2026.

Outreach's Pricing Tiers

Outreach offers three main tiers, though the specifics vary based on what their sales team quotes you:

Standard

• $100-130/user/month (annual contract required)
• Core sequences and cadences
• Email tracking and analytics
• Basic reporting
• CRM integration (Salesforce or HubSpot)

Professional

• $130-170/user/month
• Everything in Standard
• Advanced analytics and reporting
• A/B testing for sequences
• Team-level performance dashboards
• API access

Enterprise

• $170-220+/user/month
• Everything in Professional
• Custom integrations
• Advanced security (SSO, audit logs)
• Dedicated customer success manager
• Custom AI model training (new in 2026)

What's Not Included

Outreach Kaia (Conversation Intelligence): $30-50/user/month add-on for call recording and analysis.

Outreach Commit (Forecasting): $40-60/user/month add-on for pipeline management and deal inspection.

Additional email sending infrastructure: If you're running high-volume outbound, you may need to purchase additional email sending capacity or use a separate email delivery service.

Implementation: $5,000-20,000 depending on CRM complexity and team size.

Total Cost for a Typical Team

For a 30-person outbound sales team on the Professional plan:

• Base licensing: $46,800-61,200/year
• Kaia add-on (15 users): $5,400-9,000/year
• Implementation (year 1): $8,000-12,000
• Year 1 total: $60,200-82,200
• Ongoing annual: $52,200-70,200

That's $150-190 per person per month when you include the modules most teams need.

The Platform Creep Problem

Outreach started as a sequence tool. Now it wants to be your sequence tool, conversation intelligence, forecasting platform, and AI copilot — all at increasing prices. Teams that signed up at $80/user/month in 2020 are now paying $150+ as "required" modules get added and renewal pricing increases 10-15% annually.

This is the sales tech consolidation tax. You pay more each year for a platform that does more things adequately instead of one thing excellently.

When Outreach Makes Sense

High-volume outbound teams (SDRs): If your reps send 50+ emails per day and make 30+ calls, Outreach's sequence infrastructure genuinely saves hours. The ROI is clear.

Teams that need sequence analytics: A/B testing email templates, tracking response rates by persona, optimizing cadence timing — Outreach's analytics are best-in-class for engagement optimization.

Enterprise security requirements: SSO, audit logs, IP restrictions, and compliance features that smaller tools lack.

When It Doesn't

AEs who mostly run discovery calls and manage pipeline: Outreach is built for outbound execution. If your reps spend more time on discovery, demos, and deal management than cold outreach, you're paying for infrastructure you barely use.

Teams that need intelligence, not engagement: Outreach tells you if an email was opened. Pingd tells you what to do about the deal. Different problems, different tools.

For more on the sales engagement landscape, read our Pingd vs Outreach comparison or our sales productivity tools guide.