Sales Intelligence Platform Pricing Comparison 2026: What Every Tool Actually Costs
Side-by-side pricing comparison of every major sales intelligence platform in 2026 — Gong, Clari, ZoomInfo, Outreach, 6sense, and alternatives.
Shopping for sales intelligence tools in 2026 means navigating a maze of opaque pricing, mandatory sales calls, and feature bundles designed to upsell you into a higher tier. Every vendor says "contact us for pricing" on their website because they want to qualify your budget before showing you numbers.
We did the legwork. After researching public data, talking to dozens of teams, and aggregating community reports, here's what every major sales intelligence platform actually costs.
The Pricing Landscape
Conversation Intelligence
| Platform | Per User/Month | Min Contract | Implementation |
|---|---|---|---|
| Gong | $100-200 | $50K/year | $5K-25K |
| Chorus (ZoomInfo) | $80-130 | Bundled w/ ZoomInfo | Included |
| Avoma | $49-79 | None | Self-serve |
| Fireflies.ai | $10-29 | None | Self-serve |
Takeaway: Gong is the best product in this category but also the most expensive by 3-5x. For teams that need transcription and basic analytics without manager dashboards, Avoma or Fireflies.ai deliver 80% of the value at 20% of the cost.
Revenue Intelligence / Forecasting
| Platform | Per User/Month | Min Contract | Implementation |
|---|---|---|---|
| Clari | $80-180 | $50K/year | $15K-100K |
| People.ai | $75-150 | $40K/year | $10K-50K |
| BoostUp | $60-120 | $30K/year | $5K-20K |
| InsightSquared | $50-100 | $25K/year | $5K-15K |
Takeaway: Revenue intelligence platforms are expensive because they're sold to the CRO/VP Sales, who has budget. If you need forecasting for board reports, these platforms deliver. If you need reps to sell better, this category doesn't solve that problem.
B2B Data / Contact Intelligence
| Platform | Per User/Month | Min Contract | Implementation |
|---|---|---|---|
| ZoomInfo | $150-400 | $15K/year | $5K-15K |
| Apollo.io | $49-99 | None | Self-serve |
| Cognism | $100-200 | $20K/year | Included |
| Lusha | $36-59 | None | Self-serve |
| Clearbit | $99-199 | $12K/year | Self-serve |
Takeaway: ZoomInfo has the most comprehensive data but costs 3-8x more than alternatives. Apollo.io has disrupted this category with aggressive pricing and a usable free tier. For most mid-market teams, Apollo provides sufficient data quality at dramatically lower cost.
Sales Engagement
| Platform | Per User/Month | Min Contract | Implementation |
|---|---|---|---|
| Outreach | $100-220 | $30K/year | $5K-20K |
| SalesLoft | $85-185 | $25K/year | $5K-15K |
| Apollo.io | $49-99 | None | Self-serve |
| Instantly.ai | $30-77 | None | Self-serve |
Takeaway: Outreach and SalesLoft are converging in price and features. For pure sequence execution, newer tools like Instantly.ai offer similar functionality at a third of the cost. The premium in Outreach/SalesLoft is analytics, integrations, and enterprise support.
AI Sales Intelligence
| Platform | Per User/Month | Min Contract | Implementation |
|---|---|---|---|
| Gong (full platform) | $150-250 | $75K/year | $10K-25K |
| Clari (full platform) | $120-200 | $60K/year | $15K-40K |
| People.ai | $75-150 | $40K/year | $10K-30K |
| Pingd | Contact for pricing | Flexible | Self-serve |
The Stack Cost Problem
Here's where pricing gets scary. Most sales teams don't use one tool — they use a stack. A typical mid-market sales stack in 2026:
- CRM (Salesforce/HubSpot): $75-150/user/month
- Engagement (Outreach/SalesLoft): $100-170/user/month
- Data (ZoomInfo/Apollo): $50-200/user/month
- Conversation Intelligence (Gong): $100-180/user/month
- Forecasting (Clari): $80-150/user/month
Total per rep: $405-850/user/month
For a 50-person sales team: $243,000-510,000 per year in sales tools alone.
That number should make anyone pause. You're spending $5,000-10,000 per rep per year on tools, and studies show reps use less than half the features they're paying for.
The Consolidation Alternative
This is why tool consolidation is the biggest trend in sales tech for 2026. Instead of buying five specialized tools, teams are looking for platforms that cover multiple needs:
- Apollo.io combines data + engagement at $49-99/user/month
- Gong is expanding from conversation intelligence into forecasting and deal management
- Pingd approaches this differently — an AI sales teammate that synthesizes signals across your existing tools instead of replacing them
The right approach depends on your team size, budget, and which problems are actually costing you deals. For a deeper analysis of how Pingd fits into the landscape, check our best AI sales tools guide or our comparison pages for specific tool matchups.