Gong Pricing in 2026: Complete Breakdown and What You'll Actually Pay

Gong doesn't publish pricing on their website. That's intentional — they want you on a sales call before you see the number. After talking to dozens of teams who've been through Gong's purchasing process, here's what you'll actually pay in 2026.

Gong's Pricing Model

Gong uses a per-seat, annual contract model. There's no monthly option. No free tier. No self-serve signup. You talk to Gong sales, negotiate a contract, and commit for at least a year.

What Teams Report Paying

Per-seat pricing ranges from $100 to $200+ per user per month, depending on company size, contract length, and negotiation leverage. Here's what we've seen across different segments:

Small teams (10-25 users): $140-180/user/month. Gong's price floor for smaller teams tends to be higher because they can't spread platform costs across hundreds of seats. Expect annual contracts of $50K-70K for a 25-person sales org.

Mid-market (50-200 users): $100-150/user/month. This is Gong's sweet spot. Volume discounts kick in, and you'll likely negotiate around $120/user/month. Annual spend: $150K-360K.

Enterprise (200+ users): $80-130/user/month. Large deployments get aggressive pricing, but you're still looking at $250K-500K+ annually. Enterprise contracts also include implementation fees, premium support, and custom integrations.

Additional Costs People Forget

Implementation fee: $5,000-25,000 depending on complexity. Includes CRM integration setup, call recording configuration, and initial training.

Premium support: Many teams upgrade from standard to premium support after the first year when they realize standard response times don't meet their needs. Add $15,000-30,000/year.

Additional products: Gong has expanded beyond conversation intelligence into forecasting, deal management, and coaching. Each adds to the per-seat cost. The full Gong Revenue Intelligence Platform costs significantly more than base conversation analytics.

Overage charges: If you record more calls than your plan allows (yes, there are limits), overage charges apply.

Total Cost of Ownership

For a 50-person sales team, expect to pay:

• Base licensing: $72,000-108,000/year
• Implementation (year 1): $10,000-15,000
• Premium support: $15,000-20,000/year
• Additional modules: $20,000-40,000/year
• Year 1 total: $117,000-183,000
• Ongoing annual: $107,000-168,000

That's real money — especially for mid-market companies where the sales team is 50 people, not 500.

Is Gong Worth the Price?

For enterprise sales organizations with 200+ reps, dedicated RevOps teams, and manager-heavy coaching programs — yes, Gong delivers significant value. The conversation intelligence is best-in-class, and the analytics help managers understand team performance at scale.

For smaller teams and individual reps? The ROI gets harder to justify. You're paying enterprise prices for a tool primarily designed around manager oversight and team analytics. If your primary need is "help individual reps sell better," there are more cost-effective options.

Alternatives at Different Price Points

Under $50/user/month: Pingd focuses on individual rep intelligence rather than manager analytics. AI-powered deal scoring, prospect research, and next-step recommendations — without the conversation recording infrastructure cost.

$50-100/user/month: Chorus.ai (now ZoomInfo), Avoma, and Fireflies.ai offer conversation intelligence at lower price points with varying feature depth.

$100+/user/month: Clari and People.ai compete with Gong in the enterprise revenue intelligence space, with different analytical approaches.

For a side-by-side comparison of Gong versus Pingd's approach, read our detailed analysis. For a broader view of the sales intelligence landscape and pricing, check our sales intelligence platforms guide. And if you're curious about the architectural shift from conversation intelligence to agentic AI in sales, that context matters for evaluating your next investment.