Pingd + 6sense Integration: Intent Data Meets AI Sales Intelligence
Connect Pingd to 6sense to power your AI sales agent with account-level intent data, buying stage predictions, and ABM intelligence.
6sense is the leading account-based marketing platform for buyer intent data. It tracks anonymous buying signals across the web, identifies which accounts are actively researching solutions, and predicts where they are in their buying journey. For ABM-driven sales teams, 6sense data is the foundation of their targeting strategy.
Pingd's 6sense integration takes that intent data and feeds it directly into your AI sales agent's decision-making.
How Intent Data Powers Your AI Agent
Most teams use 6sense through dashboards — marketing checks which accounts are "in-market," passes a list to sales, and hopes reps act on it. The problem: reps get a static list with no context about what to actually do. They see "Acme Corp — High Intent" and then what? Cold call? Email? Which message? Which persona?
Pingd eliminates that gap. When 6sense detects buying intent at a target account, Pingd's agent knows about it immediately and incorporates it into actionable recommendations.
What the Integration Delivers
Intent-Aware Deal Scoring: Pingd's deal health scoring incorporates 6sense buying stage data. An opportunity at an account showing "Decision" stage intent gets prioritized differently than one at an "Awareness" stage account. Your pipeline priority reflects real buying behavior, not just your last conversation.
Timing Intelligence: 6sense tracks when intent spikes and declines. Pingd translates this into timing recommendations. "Acme Corp's intent for your category spiked 3x this week — reach out now before a competitor captures the demand." That's more useful than a monthly intent report.
Account Prioritization: With 6sense data flowing into Pingd, your AI agent can rank your target account list by real buying signals. Instead of working accounts alphabetically or by company size, you focus on the accounts most likely to convert right now.
Keyword Intelligence: 6sense tracks which keywords accounts are researching. Pingd uses this to customize your messaging. If a prospect is researching "sales AI pricing" versus "sales AI implementation," those are very different conversations — and Pingd adjusts its recommendations accordingly.
Bridging Marketing and Sales
The classic ABM challenge is the marketing-to-sales handoff. Marketing identifies high-intent accounts. Sales ignores the list because it lacks context. Revenue gets left on the table.
Pingd bridges this by making intent data operationally useful for individual reps. Instead of a weekly "hot accounts" spreadsheet, each rep's AI agent proactively incorporates intent signals into their daily priorities. No extra dashboard to check. No list to review. The intelligence is woven into how the rep works.
Setup
Connect 6sense from your Pingd dashboard. You'll authenticate with your 6sense account and configure which intent topics and accounts to monitor. The integration requires a 6sense subscription with API access.
For a detailed comparison of how Pingd and 6sense complement each other, read our Pingd vs 6sense analysis. For more on how AI interprets buyer signals, check our article on AI deal prioritization.