Pingd + Drift Integration: Conversational Intelligence From Chat to Close
Connect Pingd to Drift to capture chatbot and live chat signals, enrich deal intelligence, and accelerate conversational sales.
Drift pioneered conversational marketing — the idea that website visitors shouldn't fill out forms and wait for a callback. They should get an instant conversation, qualify themselves, and book a meeting on the spot. Thousands of B2B companies use Drift's chatbots and live chat to engage website visitors in real-time.
Pingd's Drift integration ensures those conversations don't exist in a silo.
Why Chat Data Matters for Sales
When a prospect chats with your Drift bot or a live agent, they're expressing intent in the most explicit way possible. They're on your website, they have questions, and they want answers now. That interaction contains incredibly valuable signals:
- What questions did they ask? (Reveals their priorities)
- Which page were they on? (Shows what they were researching)
- How did they describe their problem? (Shapes your positioning)
- Did they book a meeting? (Indicates urgency level)
Most sales teams lose this context. The chat transcript sits in Drift. The meeting gets booked. The rep shows up with zero knowledge of what the prospect already discussed with the chatbot.
What Pingd Does With Drift Data
Chat Context in Deal Intelligence: When a Drift conversation leads to a meeting or opportunity, Pingd pulls the full chat transcript into the deal record. Your AI agent summarizes what was discussed, extracts key questions and concerns, and incorporates these signals into deal strategy.
Visitor Intelligence: Drift tracks which pages visitors view before and after chatting. Pingd combines this with marketing and CRM data to build a complete engagement picture. A prospect who viewed your pricing page, chatted about implementation timelines, and then booked a demo is further along than standard discovery — Pingd adjusts your prep accordingly.
Repeat Visitor Detection: When a known prospect returns to your website and engages with Drift again, Pingd alerts you. A deal that seemed stalled might show renewed interest when the prospect comes back to research implementation details. That's a re-engagement signal worth acting on.
Chatbot-to-Rep Handoff Intelligence: Drift chatbots qualify visitors before routing to live agents. Pingd ensures the qualification data — company size, use case, timeline — flows into your deal intelligence rather than getting lost in the handoff.
Use Cases
Inbound Lead Enrichment: New inbound from Drift → Pingd enriches with full chat context, company data, and engagement signals → rep gets a complete brief before the first call.
Deal Re-engagement: Prospect from a stalled deal visits your site and chats with Drift → Pingd detects the match and alerts the deal owner → rep re-engages with current context.
Competitive Intelligence: Prospect asks Drift chatbot about specific competitor comparisons → Pingd flags the competitive signal and arms the rep with relevant positioning.
Setup
Connect Drift from your Pingd dashboard. The integration uses Drift's API to access conversation transcripts and visitor data. For more on conversational selling strategies, check our article on the rise of AI teammates in sales. For comparing chat-driven sales tools, see our best AI sales tools guide.