Pingd + ZoomInfo Integration: Enrich Your AI Sales Agent With B2B Data
Connect Pingd to ZoomInfo for real-time contact data, firmographics, and intent signals that power smarter AI-driven selling.
ZoomInfo has the most comprehensive B2B contact and company database on the market. Over 100 million business profiles with direct dials, verified emails, org charts, and technographic data. If you're running ZoomInfo, you're investing heavily in knowing who to sell to.
Pingd's ZoomInfo integration makes that data work harder by feeding it into your AI sales agent's decision-making.
Why Connect ZoomInfo to Pingd
ZoomInfo tells you who to target. Pingd tells you how and when to engage them. The integration bridges the gap between data and action.
What the Integration Enables
Automatic Contact Enrichment: When Pingd encounters a new contact — from an inbound lead, a meeting attendee, or an email CC — it enriches the record with ZoomInfo data automatically. Direct dial, verified email, title, department, seniority level, and reporting structure. Your AI agent has full context before you even open the contact record.
Account Intelligence: ZoomInfo's firmographic and technographic data feeds into Pingd's deal analysis. Your AI agent knows the prospect company's tech stack, employee count, revenue, and growth trajectory. This context shapes how Pingd prioritizes deals and what messaging it suggests.
Intent Data Correlation: If you have ZoomInfo's intent data add-on, Pingd incorporates buying intent signals into deal scoring. A prospect company researching your category on ZoomInfo's intent network gets a boost in your pipeline priority — before they even reach out.
Contact Discovery: When Pingd identifies that you're single-threaded on a deal, it can pull additional stakeholders from ZoomInfo. Need to multi-thread into the VP of Engineering at a target account? Pingd surfaces the right contacts with verified contact information.
How the Data Flows
The integration works through ZoomInfo's API. Pingd queries ZoomInfo for enrichment and contact discovery, then incorporates that data into your deal intelligence and recommendations.
Data flow:
- Pingd encounters a contact or account that needs enrichment
- Queries ZoomInfo API for matching records
- Enriches your CRM record with ZoomInfo data
- Incorporates firmographic/technographic data into deal analysis
- Surfaces relevant contacts when multi-threading is needed
ZoomInfo API credits are consumed based on your usage — Pingd doesn't bulk-download your entire ZoomInfo database. It queries on-demand when enrichment adds value to your selling context.
ZoomInfo + CRM + Pingd
The most powerful setup combines ZoomInfo data, your CRM pipeline, and Pingd's AI agent:
- ZoomInfo provides the raw data — who to target, how to reach them, what technology they use
- Your CRM (via Salesforce or HubSpot) provides deal context — stage, history, engagement
- Pingd synthesizes both into actionable intelligence — what to do next and why
This three-layer stack means your AI agent operates with the most complete picture of your prospects available. Deal recommendations are based on real data, not guesswork.
Getting Started
Connect ZoomInfo from your Pingd dashboard. You'll need an active ZoomInfo subscription with API access. For a comparison of how Pingd and ZoomInfo complement each other versus overlap, read our Pingd vs ZoomInfo analysis. And for a broader view of the data landscape, check our guide to sales intelligence platforms.