Pingd + SalesLoft Integration: AI Sales Intelligence for Your Cadences
Connect Pingd to SalesLoft to add AI-powered deal intelligence and prospect insights to your sales cadences and engagement workflows.
SalesLoft powers sales engagement for thousands of revenue teams — cadences, dialer, analytics, and deal management all in one platform. If your team runs on SalesLoft, Pingd's integration adds an AI intelligence layer that makes your cadences smarter and your reps more effective.
How Pingd Enhances SalesLoft
SalesLoft is excellent at execution — structuring outreach into repeatable cadences, providing a unified communication interface, and tracking engagement metrics. What SalesLoft tells you: which emails were opened, which calls were made, which prospects are engaging.
What SalesLoft doesn't tell you: why a prospect is engaging, what they care about, what's happening at their company, and what you should do differently for this specific deal versus the last one.
Pingd fills that intelligence gap.
Integration Features
Cadence Intelligence: Pingd analyzes your SalesLoft cadence performance at the prospect level, not just the cadence level. Why did 5 prospects respond to this cadence while 200 didn't? Pingd identifies patterns — industry, company size, persona, timing, message content — and suggests cadence optimizations based on what's actually working.
Prospect Enrichment: Before a cadence step executes, Pingd enriches the prospect record with current context. Company news, job changes, social signals, and intent data feed into your selling context. A rep making a call gets a 30-second brief on what's relevant right now, not just the static data in their contact record.
Deal-Level Context: For prospects that convert from cadences into active opportunities, Pingd carries all the engagement history forward. Your AI agent knows which cadence steps resonated, what topics drove engagement, and how the relationship started — context that shapes deal strategy throughout the sales cycle.
Activity Aggregation: SalesLoft activity data flows into Pingd alongside data from your CRM, email, and other integrations. This unified view means deal health scores reflect the complete engagement picture, not just what happens inside one tool.
SalesLoft Deals + Pingd
SalesLoft has expanded beyond engagement into deal management with SalesLoft Deals (formerly Costello). If you're using SalesLoft Deals, Pingd adds AI-powered deal intelligence on top — automated risk detection, next-step recommendations, and predictive forecasting based on engagement signals across your entire stack.
The combination means your deal board reflects real engagement data from SalesLoft cadences, enriched with external intelligence from Pingd's AI agent.
Why Use Both
SalesLoft and Pingd solve different problems. SalesLoft structures and scales your outreach. Pingd makes each touchpoint more intelligent. Reps who use both close more deals because they're not just executing cadences — they're executing the right cadences, at the right time, with the right context.
Getting Started
Connect SalesLoft from your Pingd dashboard. The integration uses SalesLoft's API with OAuth authentication. For a comparison of Pingd versus SalesLoft as standalone tools, read our Pingd vs SalesLoft analysis. Check our guide to AI sales tools for a broader view of the landscape.