Gong vs Chorus used to be the defining choice in conversation intelligence. Then ZoomInfo acquired Chorus in 2021, and the competitive dynamic shifted. Chorus is now ZoomInfo's conversation intelligence module, tightly integrated with ZoomInfo's data platform. Here's how they compare in 2026.
The Current State of Each Platform
Gong: The Standalone Leader
Gong remains the market leader in conversation intelligence. They've expanded into deal management, forecasting, and coaching — essentially building a full revenue intelligence platform with conversation analytics at its core.
What Gong does in 2026:
- Best-in-class call recording and transcription
- AI-powered conversation analysis (topics, sentiment, questions, action items)
- Deal boards with conversation-informed risk scoring
- Forecasting (Gong Forecast)
- Coaching tools with AI-generated coaching recommendations
- Email and web meeting capture (beyond just calls)
Chorus: The ZoomInfo Module
Chorus as a standalone product effectively doesn't exist anymore. It's ZoomInfo's conversation intelligence layer. This has pros and cons:
Pros of the ZoomInfo integration:
- Conversation data enriched with ZoomInfo contact/company data
- Unified platform for data + conversations + engagement
- Bundled pricing if you're already paying for ZoomInfo
Cons:
- Product development has slowed since the acquisition
- Some features feel like they're designed to sell ZoomInfo licenses, not solve conversation intelligence problems
- Less innovation in pure CI features compared to Gong's pace
Feature Comparison
Transcription and Analysis Quality
Gong has the most accurate transcription engine in sales tech, with speaker identification, real-time processing, and support for multiple languages. Their AI analysis goes beyond keywords to understand conversation dynamics — how questions are asked, negotiation patterns, and buyer sentiment shifts.
Chorus has solid transcription but noticeably less sophisticated analysis. Basic topic detection, keyword tracking, and talk ratio analysis work well. The deeper conversational insights that Gong provides — competitive positioning patterns, pricing discussion dynamics, multi-stakeholder analysis — are less developed.
Winner: Gong by a significant margin.
Deal Intelligence
Gong uses conversation signals as a primary input for deal scoring. Deals are scored based on what's actually being discussed, not just CRM field updates. If a prospect's tone shifts negative or competitor mentions increase, Gong surfaces that in the deal view.
Chorus feeds conversation data into ZoomInfo's broader deal view, which also includes engagement data and contact intelligence. The deal intelligence is decent but depends heavily on having the full ZoomInfo platform.
Winner: Gong for standalone CI-driven deal intelligence. Chorus if you're already all-in on ZoomInfo.
Pricing
Gong: $100-200/user/month standalone. Full breakdown here.
Chorus/ZoomInfo: Bundled into ZoomInfo pricing. If you're already paying for ZoomInfo SalesOS Advanced or Elite, Chorus is included. Standalone Chorus licensing is being phased out.
Winner: Depends on your stack. If you use ZoomInfo already, Chorus is essentially "free" (bundled). If you don't, adding ZoomInfo just for conversation intelligence is far more expensive than Gong.
The Real Decision
This isn't Gong vs Chorus anymore — it's Gong vs ZoomInfo's revenue platform. The question is:
Do you want best-in-class conversation intelligence? → Gong.
Do you want conversation intelligence bundled with B2B data, intent signals, and engagement tools? → ZoomInfo (with Chorus).
Do you want an AI teammate that actually helps reps sell, informed by conversation data and everything else? → Neither of these solves that problem well. Pingd takes a different approach — AI agent for individual reps, not analytics for managers.
For the broader landscape, check our sales intelligence pricing comparison or our best revenue intelligence tools guide.